Created digital signage, social media content, menu boards, marketing materials, and motion content for Steak ’n Shake using InDesign, Photoshop, and After Effects. Designed clear, consistent visuals for web, social, kiosks, and in-store displays while developing scalable templates to streamline future menu updates.
Mural artwork, 168" × 72", printed on adhesive vinyl.
A wall-length mural for the Las Vegas location, built as a layered collage in Photoshop: hand-treated product illustrations cut out and stacked over a washed red photo field of vintage storefronts, signage, and archive imagery. Neon figures from the Strip nod to where it would live. Every element was illustrated or treated individually, then composed so the wall reads as one dense field from across the dining room and rewards a closer look from the booth. Printed on adhesive vinyl at 168" × 72".
Photoshop visualization
Photoshop visualization
Photoshop visualization
INDULGE IN FLAVOR — A billboard campaign built on one rule: the product is the hero and the joke is the headline. Each board pairs a single hero shot on a clean field with a tagline that turns a food word sideways: "Bunbelievable," "Fries to the Occasion," "Sip, Sip, Hooray!" Type scales up as the layout empties out, so the whole board resolves in the two seconds a driver actually gives it. Retouching and product photography treatment done in Photoshop.
Fall Shakes Promotion
Key Art, Photo Retouching, Hero Images, Digital Menu Board, Pre-Sell Board, and Homepage Sliders.
Digital menu promotion
1/2 Price Happy Hour Promotion
Homepage Slider
The Perfect Trio Promotion
Eblast, Social Media, and Digital Menu Motion Content
Western BBQ ‘n Bacon Promotion
Drive-Thru Menu Topper, Social Media
Franchise Partner Program
Social Ads, Transit Flyers, Brochures
Menu Redesign
One-Sheets
The old menus were text only, dense lists with no room for the product. I rebuilt them from the grid up, tightening leading and banding the categories until there was space for a photo next to nearly every item. Combos numbered for fast ordering, prices and calories in consistent positions, the shake wall running as one image row. Same page size, same item count, and now you can see what you're ordering.