Retail Marketing
Online Style Quiz: Integrated GenAI to generate personalized example photos. Redesigned the landing page, refreshed quiz visuals and copy, revised the scoring algorithm, and optimized the registration form and results pages for usability. Ensured responsive design using HTML/CSS and collaborated closely with IT and marketing teams for seamless implementation.
Pseudocode for Scoring Algorithm: Developed a logic-based framework to evaluate quiz responses and calculate personalized style results. Mapped user selections to weighted attributes, aggregated scores across categories, and dynamically generated results based on predefined thresholds.
After / Before: Reworked UX, edited copy, and curated imagery to reflect diverse lifestyles and audiences
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Digital Advertising Package: Designed 18 themed ad sets in 15 platform-specific sizes, developed key art and copy, built HTML/CSS templates and a workflow system, created an online asset repository, and collaborated with Senior Sales Consultant, IT, and marketing teams.
Consumer-Facing Screens: Includes landing page, registration form, and personalized results screen—designed to guide users through the quiz flow, capture key data for lead generation, and seamlessly integrate with the CRM for real-time tracking and follow-up.
Sales Rep Screens: Internal-facing HTML/CSS-built interface linked to a centralized ad repository. Designed to streamline access to themed ad variations and preview specific ad sizes for easy reference and art ordering by sales reps.
Automotive Event Advertising
Automotive Templates and Promotions: Developed themes and key art, curated visuals, wrote copy, designed layouts, tracked performance, prepared files for production, created lot signage and event banners, designed social ads and direct mail, and ensured compliance with guidelines.
Marketing Projects
Branded Collateral & Communications: Designed recruitment and sales one-sheets, culture-driven newsletters, direct mail pieces, and infographics to support internal engagement and external outreach initiatives.
