Architected an AI-enabled motion and visual system for Herff Jones’ Prideside™ brand, producing a series of 15-second promotional reels designed to scale across evolving categories and campaigns. Integrated emerging AI tools—including Midjourney, Sora-style video models, ChatGPT, Kling, and others—for rapid ideation, visual exploration, and accelerated asset creation.
Developed a reusable After Effects template to codify motion behavior, typography, and pacing—creating a repeatable production framework that balanced speed, consistency, and brand integrity across future Prideside™ initiatives.