Automotive Event
Direct Mail
The challenge for auto dealerships is driving foot traffic (UPs). For various seasonal and event-driven mailers, I led the creative process from concept to completion, handling responsibilities such as concept development, logotype and game card design, microsite assets, and lot outfitting banners.
Notable Piece: MONEYPLAY
This direct mailer achieved an impressive 5% response rate across numerous sales campaigns. It became a highly successful template, used in over a hundred sales by multiple dealerships. I conceptualized and developed the theme, which drove strong engagement and results for a significant period.
A unique pull tab game card was created every quarter.
Microsite landing pages for each theme.
Selected event and seasonal mailers from various years.
